'The Third Eye' Winter Collection
The Challenge
Winter season branding is tough on the beachy, summery boho-chic Israeli fashion brand 'The Third Eye.' In 2015 I had the pleasure of designing every part of the winter collection branding, from catalog photoshoot production to social media presence.
Role: Visual Designer, Graphic Designer, Photoshoot Production
The Solution
A winter-beach photoshoot production, featuring "LOVE" hand-built lettering elements and mandala graphics to keep in line with the "love and peace" boho feel of summer season. Those items were translated into a matching catalog, clothing tag, and shopping bag duo.
Design Process
The photoshoot & packaging production had set the tone for the matching website, Facebook page cover, and promotional posts. A mature beachy vibe with flowing dresses and rich, vibrant colors.
