'The Third Eye' Winter Collection
The Challenge
How do you bring a "beachy" brand into the winter months? For The Third Eye, I took on the challenge of reimagining their signature bohemian spirit for a cooler season. I had the pleasure of directing their visual story for the Winter 2015 collection, ensuring that the brand’s vibrant energy translated beautifully from the catalog to our digital community.
Role: Concept, Visual Designer, Photoshoot Production
The Solution
To preserve the brand’s "Love and Peace" summer essence during winter, I produced a specialized "winter-beach" photoshoot. Integrating a hand-built "LOVE" lettering and intricate mandala graphics to maintain the boho-chic aesthetic across a cohesive suite of assets, including a seasonal catalog, custom clothing tags, and matching shopping bags.
Design Process
The photoshoot & packaging production had set the tone for the matching website, Facebook page cover, and promotional posts. A mature beachy vibe with flowing dresses and rich, vibrant colors.
