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Storyboard for McKesson's Brand Training
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The Challenge
McKesson's brand is extensive; brand guidelines are hundreds of pages long, and most employees aren't familiar with anything but the basics. To achieve an on-brand look and cohesiveness over every channel, I took on making branding friendly, catchy, and easy to learn.
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Role: Art Director, Storyboard Artist
Design Process
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I collaborated with external copywriters company 'the writer' to create a clear and precise storyboard that was easy to translate into an animated training video series.
The Solution
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I collaborated with video editors and animators to create a series of animated training videos teaching appropriate usage of brand voice, look, and optimal uses of assets for employees with low to no design experience.
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