McKesson Rebranding - Delivering with Care
The Challenge
In 2018 McKesson Corporation, a Fortune 6 Healthcare company, underwent re-branding effort, setting new brand values. The goal was to introduce more of those values into our brand look and assets, focusing on the human element and making it approachable.
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Role: Graphic Designer, Photoshoot Production
Design Process
I chose to shift the focus from McKesson's distribution clients, the caregivers, to their real interactions with their clients, the humans. As part of the design, I helped produce a photoshoot in several locations with real people we're familiar with to invoke real feelings.
The Solution
The updated branding focuses on "in the moment" photography, created in-house, with and an additional graphic element that frames moment and puts the feelings that matter in the center. As part of the external push - extensive reveal stage, social media teasers and web homepage skinning.
