McKesson Rebranding - Delivering with Care
The Challenge
In 2018 McKesson Corporation, a Fortune 6 Healthcare company, underwent re-branding effort, setting new brand values. The goal was to introduce more of those values into our brand look and assets, focusing on the human element and making it approachable.
Role: Graphic Designer, Photoshoot Production
Design Process
I chose to shift the focus from McKesson's distribution clients, the caregivers, to their real interactions with their clients, the humans. As part of the design, I helped produce a photoshoot in several locations with real people we're familiar with to invoke real feelings.
The Solution
The updated branding focuses on "in the moment" photography, created in-house, with and an additional graphic element that frames moment and puts the feelings that matter in the center. As part of the external push - extensive reveal stage, social media teasers and web homepage skinning.
