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gTech Synapse - Global Site Events
The Challenge
in an organization of 6,000 global employees, gTech Synapse is a plug-and-play event that's all about local connections.
My role was to empower teams in each site to localize the experience for their culture, while ensuring every site felt like part of the same global event.
Role: Lead Designer, Visual Designer, Brand Designer, Presentation Designer
The Solution
A comprehensive, scalable visual framework that offered the freedom to local teams to customize their events for site-specific preferences while maintaining a cohesive, unified brand experience across all 60+ global locations.
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