Castlight Web Redesign
​
Redesigning the Castlight website to reflect the new Castlight: a multi-product, multi-channel health navigation solution.
As part of the new design shifting the focus from the "what" to the "who", comprehensively updating visual design, messaging, and product positioning.
​
Role: Art Director, Visual Designer
The Challenge
The new website is set to achieve several goals: expand brand awareness, drive demand and generate leads, support sales opportunities, partnerships, and corporate efforts, and achieve an updated, modern look that better reflects the updated Castlight brand and focuses on the members and users.
The Solution
Established clear guidelines, and a modern look for the website correlating with the Castlight brand, colors, and design elements, placing the main focus on the client - Benefits leaders and who they serve.
