Castlight's Approach to Quality White Paper
Castlight's first demand-generating gated asset - a 17 pages graphic report providing insights into Castlight's approach to quality care an individual receives, and its effect on better health outcomes and a reduction in annual healthcare spend.
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Role: Art Director, Illustration Designer
Results
The report reached 100+ downloads within the first month of going live, with minimal marketing push
Castlight's Social Determinants of Health White paper & Playbook
Castlight's most downloaded gated asset - a 12 pages graphic white paper and 17 pages playbook duo on how to better serve members facing social and economic barriers to care, along with a step-by-step playbook designed to help employers determine what their employees need most and how they can help address those needs.
Results
The White paper reached 150+ downloads within the first week of going live, while the playbook reached 70+ downloads.
following a content syndication push, the playbook later exceeded 200 downloads.
